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At a quarter past nine on a Saturday in June, a week after a new series lands on Prime Video, the queue outside a farm shop on the road from Chipping Norton to Chadlington already runs the length of a barn. There are families in matching caps, retired couples with flasks, a man in a Hawkstone T-shirt explaining the plot of series two to anyone who will listen, and several dogs. Nobody seems to mind. Standing in that line is part of the experience, and it is the first thing you need to understand before visiting the Diddly Squat Farm Shop: this is less a shopping trip than a pilgrimage, and pilgrimages involve a certain amount of waiting.
Jeremy Clarkson’s farm has become one of the most visited places in Oxfordshire since Clarkson’s Farm first aired in 2021, and the shop, his pub The Farmer’s Dog near Burford, and his Hawkstone beer now form a small, very popular trail. This guide covers how to visit each of them — the real opening hours, where to park, how long you will queue, what you will find when you get to the front — and gives an honest view of whether it is worth your morning.
Clarkson’s Farm locations at a glance
| Diddly Squat Farm Shop | The Farmer’s Dog | |
|---|---|---|
| Address | Chipping Norton Road, Chadlington, OX7 3PE | Asthall Barrow Roundabout, Burford, OX18 4HJ |
| Opening hours | Tue–Sun 09:30–16:30, including bank holidays; closed Mondays | Pub: Mon 17:00–23:00, Tue–Sat 11:00–23:00, Sun 11:00–22:30. Grand Tour Tent shop: Tue–Sun 09:30–17:30 |
| Booking | No booking — just queue | Weekday dinners and Sunday carvery bookable online, a month ahead; lunch and drinks walk-in only |
| Typical wait | Up to two hours at weekends and after a new series | Walk-in lunch can mean a wait at peak times |
| Parking | On-site car park, usually full by noon at busy times | On-site car park |
| Nearest station | Charlbury, then a taxi | Charlbury or Kingham, then a taxi |
| Time needed | 1–3 hours depending on the queue | 1–2 hours for lunch |
Hours checked September 2026 — confirm on the shop’s and pub’s own channels before a long drive, as they change around new series and holidays.
Where is Clarkson’s farm?
Diddly Squat Farm covers roughly a thousand acres of rolling arable land in west Oxfordshire, between Chipping Norton and the village of Chadlington, on the eastern edge of the Cotswolds. Clarkson bought it in 2008 and it was farmed by a tenant until 2019, when he decided — against almost everyone’s advice — to farm it himself. The series follows what happened next.
The farm itself is private. There is no tour, no footpath around the famous fields, no chance to sit on Kaleb’s tractor, and it is a working farm with machinery moving about. What you can visit is the shop and its yard, set by the road on the Chadlington side of the land. Please do not wander onto fields or up private tracks looking for filming spots, and do not fly drones: this is someone’s home and business, and the neighbours have already put up with a great deal.
One practical warning. The Google Maps pin for “Diddly Squat Farm” sits well away from the shop itself. Use the postcode OX7 3PE or search specifically for “Diddly Squat Farm Shop”, and follow the signs from Chipping Norton.
What you will recognise from the show
Part of the fun is spotting things. The series is built around a small cast who became unlikely celebrities: Kaleb Cooper, the young contractor from Chadlington who knows far more about farming than his employer; Charlie Ireland, the patient land agent; Gerald Cooper, the estate worker whose accent needed subtitles; and Lisa Hogan, who ran the shop in the early series. The first series introduced the shop in a converted lambing shed, the Lamborghini tractor that was far too big for the farm, and the sheep; later series moved on to cattle, pigs, the long planning fight and the pub.
From the shop yard you can see a slice of the landscape the programme made famous — the big, open, gently rolling fields of the Oxfordshire Cotswolds, with dry-stone walls and shelter belts of trees rather than the tight valleys further west. In early summer the crops are green; by August the fields around the shop are gold and the combines are out, and there is a certain satisfaction in watching harvest happen for real on land you have seen go wrong on television.
What you will not see is much of the filming itself. The programme is shot across the whole farm, largely away from the public, and nobody will be doing a piece to camera in the car park while you queue.
Diddly Squat Farm Shop
The shop that appeared in the first series as a hastily converted lambing shed has become something a little more permanent: a stone-and-timber farm building with a slate roof, a flaming-tractor sign and a blue Cow Juice milk vending machine beside the door. On busy days there is usually a food or drinks stall set up in the yard, and the whole scene has the slightly improvised, good-natured feel of a village fête that got out of hand.
What you will find inside
Inside, it is smaller than most people expect. Wooden crates of seasonal fruit and vegetables line one side; merchandise — caps, T-shirts, tote bags — hangs from hooks on the other; and jars, bottles and boxed stock sit wherever there is room. You will usually find products from the show, such as honey and other farm goods, Hawkstone beer and cider, and branded items that exist mostly so you can prove you went. The range changes with the season and with whatever the latest series has been about, so do not set your heart on one particular item.
Prices are what you would expect from a destination farm shop — not cheap, not outrageous. The honest truth is that most people leave with a cap, a bottle or two and a photograph, and that is fine.
Opening hours and when to go
Diddly Squat Farm Shop is open Tuesday to Sunday, 09:30–16:30, including bank holidays, and closed on Mondays. That Monday closure catches out a surprising number of people on bank-holiday weekends, so check the day before you set off.
Queue lengths follow a predictable pattern:
- Shortest: a weekday outside the school holidays, arriving for the 09:30 opening. You may walk straight in, or wait twenty minutes.
- Moderate: weekday late mornings and early afternoons, or weekends in the depths of winter.
- Longest: weekends and bank holidays from late spring to early autumn, and especially the weeks after a new series appears. Series 5 arrived in three batches in June 2026 — on 3, 10 and 17 June — and the queues swelled for weeks afterwards. Up to two hours is normal at those times.
Arriving late in the afternoon to avoid the crowds is a gamble. The queue does thin, but the gate still closes at 16:30 and popular stock can run low by then.
Parking and getting there
There is a car park on site, but at busy times it is typically full by around noon, and you should not be tempted to park on the verges of the road outside: it is a fast country road with no footway, and parking there is both dangerous and a source of friction with neighbours. If the car park is full, come back another day or head for The Farmer’s Dog instead, where you can buy much of the same range.
Without a car, the nearest station is Charlbury, around an hour and ten minutes from London Paddington on the Cotswold Line. From there you will need a taxi — book one in advance, as Charlbury is a small station and cabs do not wait on the rank. Local buses in this part of west Oxfordshire are infrequent and do not stop conveniently at the shop, so we would not rely on them. Our guide to seeing the Cotswolds without a car explains the options.
Surviving the queue
- Dress for the weather. The yard is exposed and there is little shelter, so a waterproof in winter and a hat in summer.
- Bring water and snacks, particularly for children. The stall in the yard helps, but it has its own queue.
- Take turns. In a group, one person can hold the place while others take children for a walk or fetch drinks.
- Plan a loo stop beforehand. Facilities on site are limited; Chipping Norton, ten minutes away, has cafés and public toilets.
- Dogs on leads are a common sight in the queue, but it is a busy space, and nervous dogs will not enjoy it.
Visiting with children
Children who watch the show with their parents often love the idea of Diddly Squat more than the reality of a long wait on a gravel yard. If the queue is short, it is a fun half-hour. If it is long, split up: one adult queues while the other takes the children somewhere with more to do and comes back. Within half an hour you have the Cotswold Wildlife Park near Burford, with rhinos, giraffes and a narrow-gauge railway, and the region’s other famous television farm — Adam Henson’s Cotswold Farm Park near Guiting Power, familiar from BBC Countryfile, where children can bottle-feed lambs and meet rare breeds. Our guides to the Cotswold Wildlife Park and the Cotswold Farm Park have tickets and timings.
Accessibility
The yard is loose gravel with some uneven ground, the queue involves long periods of standing with little or no seating, and the shop inside is compact and gets crowded. None of that makes it impossible, but it is worth knowing before you go if anyone in your group has limited mobility or uses a wheelchair. A weekday visit at opening time is by far the most comfortable, and the Grand Tour Tent beside The Farmer’s Dog — with its own car park and much shorter waits — may be an easier way to get the same souvenirs. Contact the shop or pub directly if you need specific access information.
Is Diddly Squat worth it?
If you love the show, yes — once. There is a genuine pleasure in standing in the yard you have watched on television, recognising the building, and buying something with the logo on. The atmosphere among the queue is friendly and oddly communal, and people talk to one another about favourite episodes in a way they never would in a supermarket.
If you do not watch the show, no. It is a small farm shop at the end of a long queue, and the Cotswolds is full of larger, better-stocked farm shops where you can walk straight in. Our guide to the best farm shops in the Cotswolds lists several, including Daylesford Organic near Kingham, fifteen minutes away and a very different experience.
And whatever you do, do not go expecting to meet Jeremy Clarkson. He is occasionally around, but it is not a meet-and-greet, and the staff have heard the question many thousands of times.
The Farmer’s Dog
In 2023 Clarkson bought The Windmill, a roadside pub at the Asthall Barrow roundabout on the A40, just east of Burford. After a planning process that became a storyline in its own right, it reopened in August 2024 as The Farmer’s Dog — a big, deliberately traditional country pub with a firm rule that everything it serves must be produced in Britain. That means no foreign ingredients at all, a rule that has produced some famously awkward omissions behind the bar and made the menu a talking point in its own right.
Opening hours and booking
The pub opens Monday from 17:00 to 23:00, Tuesday to Saturday from 11:00 to 23:00, and Sunday from 11:00 to 22:30. Weekday dinners and the Sunday carvery can be booked online through the pub’s own website; bookings open exactly one month ahead and fill very quickly, especially for Sundays. Lunch and drinks are walk-in only, and there is an outdoor area — the Farmer’s Puppy — that also takes walk-ins.
Beside the pub, the Grand Tour Tent houses a Diddly Squat pop-up shop, Hops & Chops and Hawkstone, and opens Tuesday to Sunday from 09:30 to 17:30. This is the best-kept secret of the whole trail: if the queue at Chadlington is two hours long, you can often buy much the same merchandise and produce here with far less waiting.
What to eat, and what it costs
The menu is solid British pub food — pies, roasts, steaks, fish, puddings — built around British produce, with starters from around £9.50 to £12 and mains priced like a good Cotswold gastropub. It is not fine dining and does not claim to be. The appeal is a big, busy, cheerful room full of people who have driven a long way to eat there, and a menu that carries the show’s spirit without being a theme restaurant.
Worth it? For fans, the pub is actually the better visit of the two: you can sit down, it is open longer and the walk-in lunch system is more forgiving than the farm-shop queue. For everyone else, it is a perfectly decent roadside pub a few minutes from Burford. Our round-up of the best pubs in the Cotswolds has quieter, more characterful alternatives within a few miles.
Hawkstone
Hawkstone is Clarkson’s beer brand — a lager first, and later a cider — launched as part of his effort to make the farm pay. The lager is brewed near Bourton-on-the-Water in collaboration with the Cotswold Brewing Company, using barley from the Cotswolds, and it has become a regular sight in pubs and shops well beyond Oxfordshire.
There is no big Hawkstone visitor centre to tour, so the simplest way to try it is at The Farmer’s Dog or to buy a few bottles at the farm shop or the Grand Tour Tent. If brewing interests you, our guide to Cotswold breweries and distilleries covers places that do welcome visitors, from established brewery taps to the Cotswolds Distillery.
A Clarkson’s Farm day out
All three stops are within about half an hour of each other by car, which makes for an easy day even with a long queue in the middle.
| Time | What to do |
|---|---|
| 09:15 | Arrive at Diddly Squat Farm Shop to be near the front for the 09:30 opening |
| 11:00 | Drive ten minutes to Chipping Norton for coffee and a look at the town |
| 12:15 | Walk-in lunch at The Farmer’s Dog, around twenty-five minutes’ drive; browse the Grand Tour Tent |
| 14:30 | Burford, five minutes away — the High Street, the church and the Windrush |
| 16:30 | Tea in Burford, or on to Bourton-on-the-Water, about twenty minutes further |
Chipping Norton
Clarkson’s nearest town is well worth an hour in its own right. It is the highest town in Oxfordshire, with a proper market square, a Wednesday market, a small theatre with a big reputation and, on the western edge, the extraordinary Bliss Tweed Mill, a Victorian factory with a chimney rising out of a domed tower like something from a Lancashire town. Our Chipping Norton guide covers it all.
Burford
The Farmer’s Dog is only a few minutes from Burford, one of the loveliest small towns in the Cotswolds, with a steep High Street sloping down to a medieval bridge over the Windrush and a magnificent wool church. Our Burford guide has the details.
Other places nearby
- Daylesford Organic, near Kingham — the polished, expensive, very beautiful counterpoint to Diddly Squat, with a farm shop, café and spa.
- Great Tew — a picture-book estate village of thatch and ironstone, with the Falkland Arms, an old-fashioned pub on the green.
- Charlbury — a quiet small town on the Evenlode, with the station and good walks into Wychwood Forest.
- Blenheim Palace — about twenty minutes from the farm shop, and a much bigger film star in its own right. See our Blenheim Palace guide.
Where to stay
Chipping Norton is the obvious base for the farm shop, with inns and B&Bs around the market square and self-catering cottages in the surrounding villages. Burford suits a trip centred on The Farmer’s Dog and has some of the best old coaching inns in the region. Charlbury is a quieter alternative with a station. Expect Cotswold prices: good village rooms run at roughly what you would pay for a decent London hotel, particularly on summer weekends. Our guide to where to stay in the Cotswolds compares the bases.
A note on the neighbours
Clarkson’s Farm has been a remarkable success, but not everyone in this corner of Oxfordshire enjoys the traffic it brings. The show’s long-running planning disputes with the local council — over the shop, a restaurant and the car park — were driven partly by concerns about cars queuing on country roads. The best way to be a welcome visitor is simple: use the car park, do not stop on verges or in lay-bys to take photographs, keep to the shop area and be patient in the queue. The staff are unfailingly cheerful and have answered the same questions more times than you can imagine.
Frequently asked questions about Diddly Squat Farm Shop
Where is Diddly Squat Farm Shop?
On the Chipping Norton Road at Chadlington, Oxfordshire, OX7 3PE — about ten minutes by car from Chipping Norton. Use the postcode rather than the Google Maps pin for “the farm”, which points somewhere else.
Is Diddly Squat open on Mondays?
No. The shop is open Tuesday to Sunday, 09:30–16:30, including bank holidays, and closed every Monday.
How long is the queue at Diddly Squat?
From nothing on a quiet weekday morning to around two hours at weekends and after a new series. Arrive for opening on a weekday for the shortest wait.
Can you visit Jeremy Clarkson’s farm?
Only the shop and its yard. The farm and fields are private and there are no tours.
Do you need to book The Farmer’s Dog?
For weekday dinners and the Sunday carvery, yes — bookings open a month ahead on the pub’s own website and go quickly. Lunch and drinks are walk-in only.
Can you buy Diddly Squat products without going to the farm?
Yes. The Grand Tour Tent beside The Farmer’s Dog near Burford has a Diddly Squat pop-up and is often much quicker.
Will I see Jeremy Clarkson?
Probably not. He is occasionally around, but the shop and pub are run by staff, and it is not a meet-and-greet.
For the rest of the region’s screen trail — Downton’s village, Bridgerton’s palace and the Hogwarts cloisters — see our complete guide to Cotswolds filming locations. For the other famous faces who have made their homes in the hills, from rock stars to royalty, see our guide to famous Cotswolds residents, and if you are coming for the day from the capital, our day trip from London shows how to fit Chipping Norton in.
Photo Credits
The Diddly Squat Farm Shop sign and barn: Diddly Squat Farm Shop – geograph.org.uk – 7504583 by Steve Daniels, CC BY-SA 2.0, via Wikimedia Commons.
The shop front and Cow Juice vending machine: Diddly Squat Farm Shop – geograph.org.uk – 7504581 by Steve Daniels, CC BY-SA 2.0, via Wikimedia Commons.
Inside the farm shop: Inside Diddly Squat Farm Shop by Scglossop1, CC BY-SA 4.0, via Wikimedia Commons.
The weekend queue: People Queueing at Diddly Squat Farm Shop by Scglossop1, CC BY-SA 4.0, via Wikimedia Commons.
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